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Our story 

Why we're a better way to buy wine…

“I have recently become a Member of Wine Selectors and am thoroughly impressed with the service, price and selection on offer.” – Anne Schillmoller

“I have been a member of Australian Wine Selectors for some years and I can say from experience and without fear of contradiction that everything about Wine Selectors is comprehensive – Australia wide, regional wine selections delivered quarterly are always top drops and come complete with tasting notes.” – Paul Frederick

“I have only been called in person to my flight twice in my life, one of which was because I was enjoying a beautiful tasting with Wine Selectors a bit too much! I had tasted a couple of luscious Pinot Grigio's, and eagerly signed myself up to a lifetime of vinous pleasure. Since then I have enjoyed the Regional Series collections sent regularly, appreciated the wines true to label, loved the idea of suspending or accelerating purchases according to consumption, enjoyed the accompanying notes, and lusted after the recipes - all accompanied by wine suggestions - in Selector Magazine. We're in the process of preparing barbecued prawns with saffron mayonnaise, and have a Taittinger Brut Reserve chilling!” – Peter Frith

Feedback like this is a source of immense gratification for Wine Selectors. Having been in the business of delivering authentic, hand picked wines for over 40 years, we take great pride in the fact that we’ve grown from an initial base of less than 100 to over 200,000 happy customers.

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Since the company’s beginnings in 1975, our core aim has remained unchanged: to present the authentic taste of Australian wine. To achieve this, we nurture close relationships with over 400 producers throughout the country, including the biggest names in the industry alongside boutique winemakers whose wines you’d rarely see beyond the cellar door.

And the benefits of these relationships are mutual. Through Wine Selectors, these producers have the opportunity to present their wines to a far greater audience than would otherwise be possible.

As Ralph Fowler, from Ralph Fowler Wines, explains: “In an increasingly confused market Wine Selectors gives us notoriety and publicity. We get some customers through our cellar door who have heard of us because they're Wine Selectors Members so it gives some brand recognition. I always think that the best advertising is getting people to taste our wine; as they say, one bottle tasted is worth $1000 worth of advertising!”

Expert selections

Every wine we consider is put before our Tasting Panel whose expert members use a stringent judging process based on Australian wine show judging criteria. This explains why our many customers are so happy with our wines; every bottle has been tasted, judged and rated by the winemakers, wine show judges and wine educators on our Panel. This means that our customers can have absolute confidence that every wine they receive is of the highest quality.

While the Tasting Panel has over 150 years of collective experience, their approach to wine is accessible and they love spending time talking through the art of selecting, tasting and enjoying their favourite drops. You can get to know some of the Panel and share in their knowledge on our video page.

Backing up the expertise of our Panel process is our 100% Quality Guarantee. If you don’t like a wine we’ll refund you.

Looking ahead

Wine Selectors is excited about growing further in the years ahead and no other wine company deals with as many producers and offers such a diverse range of wines.

It’s what we’ve done for over 40 years and will continue to do so for many more. Most importantly, we could never have come this far without the support of our customers who we’d like to thank for sharing our vision and showing us their support.

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Our Story - Celebrating 35 years
Thanks to all our Producers

A word from our producers

Wine Selectors proudly works with over 400 producers throughout Australia. The last 40 years would not have been possible without their support so we’d like to say a big thank you! We also asked some of them what makes working with Wine Selectors unique.

Here is what they had to say >>

Endeavor Industries

Packed with care

Another essential step in the delivery of your wine is the work of Endeavour Industries Limited, an organisation providing employment to people living with disability in our community. Since 1985, every case of wine we’ve sent out the Wine Selectors door has been packed with care by the Endeavour team. You can find out more about this inspiring enterprise at

Tasting Panel - Group

Our Tasting Panel

When it comes to selecting the very best quality available, the Wine Selectors Tasting Panel is the cream of the crop. As winemakers, wine show judges and wine educators and with 140 years collective experience they’ve certainly got the skills to decide which wines make the grade.

Find out more about the Tasting Panel >>

Why Us?

Why us?

Because all wines are rigorously selected, giving you the confidence that you’ll receive the very best quality available. And that’s just the start; there’s a whole host of reasons why making Wine Selectors your one-stop wine shop is a stress-free, convenient and great value decision.

Find out more about why we’re a better way to buy wine >>


We couldn’t have done it without you

As part of our 40th Anniversary celebrations, we’d like to take this opportunity to thank all our valued customers for their support. Whether you’ve been with us for 40 years, a few years or you’ve just joined, you’re an important part of the Wine Selectors story.

Hear what some of our Customers had to say >>