Wine Selectors has always prided itself on its deep and lasting relationships with family producers. It is these producers who are flourishing as the big corporations who bought into the wine industry to get a fast buck, fall by the wayside. Christian Gaffey explores the family bonds.
The Australian wine industry is full of family producers who are showing that despite some recent setbacks, they’re coming out on top.
I write this while listening to the news about the flood devastation throughout Queensland, Northern NSW and Victoria, and I think about all the families affected. Almost everyone knows someone who has experienced loss in this terrible event.
Whilst the impacts are devastating and the loss of life unfathomable, I can’t help but think of the resilient spirit of Australians and how no matter what, we seem to bounce back quickly and efficiently. It is the family spirit and, in some cases, sheer stubbornness, which as wine drinkers we can thank for keeping our industry interesting, our glasses full and our minds lubricated while we solve the problems of the world late into the evening. Without family wine names such as McWilliam’s, De Bortoli, Brown, Miranda, Cassegrain, Tulloch, Tyrrell’s, Drayton’s, etc. wine in Australia would be pretty dull.
Quite some time ago, the Australian Wine Industry started to become corporatised. It was seen by the suits as a place to make fast money and subsequently family brands started to be taken over by corporates…. For a while things went well for them, but unfortunately the wine industry was just too close to farming for the corporate juggernaut to get it right.
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