In our November/December survey we asked you all about wine labels – which ones you knew and which designs you preferred. It came as no surprise that those brands which we see most often in the media – Jacob’s Creek, Wolf Blass and Tyrrell’s – had the highest recognition. Boutique or smaller brands such as Chapel Hill, Alkoomi, Campbells and Willow Bridge Estate were also recognised but to a lesser extent. Despite the difference in levels of recognition it was great to see that you are familiar with the boutique brands as Wine Selectors continually strives to build relationships with Australia’s smaller producers in order to bring you a diversity of names and styles.
In terms of label design, Campbells was considered the most desirable followed by Wolf Blass and Chapel Hill. Jacob’s Creek, which had the highest level of recognition, had a surprise ranking of last when it came to label design preference.