In our September survey we asked you to give us some feedback on email-based communication. Overall, the results indicated that for the majority of respondents, email is the preferred means of communication. We also learnt that you’re happy with our current frequency of two email offers a month and that most of you prefer to pay up to $15 a bottle, which is also in line with the majority of our current offerings.
In terms of design, the image-based email was favoured over the more text-based design. This result was interesting, as we have found that both email types have been similarly popular with our Members. We have, however, taken this feedback on board and will try to incorporate both styles through our offers in the future. Thank you for your valuable feedback!
