Pioneers of the Western Australian wine industry, Jeff and Amy Burch and their children Natalie, Richard and David, are leading the charge of our youngest wine state. Howard Park is WA’s largest family-owned winery producing a range of handcrafted wines from the state’s premier grape regions of Margaret River and Great Southern. Since its inception in 1986, Howard Park’s philosophy has been to craft outstanding wines of great subtlety, character, balance and elegance with an uncompromising commitment to quality.
Like many of the great Margaret River estates, Howard Park did not start as a Burch family concern, but as a side project. In 1986, John Wade, while working as a winemaker at Plantagenet Wines, made a Riesling and Cabernet at Denmark Agricultural College and labelled them in honour of his father Howard. During this time, John attended a single bottle club lunch in Perth as a guest and sat next to Jeff Burch. Over this lunch a kinship was formed and not long after that Jeff and his wife Amy became partners in Howard Park.
Two years later, Jeff Burch purchased a picturesque 138 acres of pasture in Margaret River that has the Wilyabrup creek running through it. Named Leston after Jeff’s father, it was situated in the heart of prime vine growing territory.
The partnership between John and Jeff grew and in the early 90s they added Chardonnay to the Howard Park stable and started to release wines under the MadFish label. Early on, MadFish gained attention due to the striking depiction of the Aboriginal water turtle that symbolises perseverance and tolerance. Produced from cool climate fruit as approachable, contemporary and solid value wines, MadFish is now 20 years old and one of Australia’s most recognisable wine brands.
A FAMILY BUSINESS
Over the next decade, the MadFish-Howard Park growth story accelerated. They purchased a property in Denmark upon which the first winery and cellar door were built. Jeff’s brother David and sister Lesley came on board and foundations for a new winery and cellar door at Leston vineyard were poured as the flagship single vineyard range of Scottsdale Cabernet and Leston Shiraz was released. By this stage, John had left and Howard Park-MadFish became a Burch family operation.
In the early 2000s, they acquired a 200 hectare, cool climate property in Mt Barrow (Great Southern).
As the wine stable grew and the quality increased, the accolades started to roll in. Jeff and Amy’s daughter Natalie joined the business, and the Burch family combined forces with Burgundian winemaker and biodynamic ambassador Pascal Marchand on a project to produce wines from both WA and Burgundy under one label. The Marchand & Burch range includes French bubbles (Cremant), Pinot and Chardonnay and Australian Shiraz, Chardonnay and Pinot.
Today, family is still at the fore with Jeff CEO, Amy GM and marketing director, David managing the vineyards, daughter Natalie managing operations and sons Richard and David managing east coast sales and marketing.