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Life

City of Wine

Escape to the heart of Bordeaux, where the magnificent Cité du Vin carries you away on a multi-sensory adventure.

Dubbed a 'Disneyland for adults', France's Cité du Vin - recently opened in Bordeaux - is dedicated to the history of wine. But instead of tea cups and roller coasters, at this wine 'theme park' you'll get your thrills from wine glasses and drink coasters. Costing a budget-busting 81 million Euros ($AUD 116 million) and taking more than two decades to become reality, the multi-storey Cité du Vin is a truly impressive temple to viticulture.

The building itself (designed by Anouk Legendre and Nicolas Desmazières from the Parisian agency XTU) is an architectural triumph. Featuring thousands of glass and metallic glazed panels, the imposing aluminium structure is all shimmering curves. Evoking the swirl of wine moving in a glass, its sculptural form also reflects the undulating Garonne river, which the building overlooks from the city's left bank.

This mecca for wine-lovers is not just aimed at connoisseurs; the Cité du Vin hopes to make the vinous tipple accessible to everyone via a playful, hands-on journey of discovery. It claims to be the world's largest wine museum, offering visitors an immersive experience through the world's wine culture and its universal heritage.

"I don't like to call it a museum," says Sylvie Cazes, president of the Foundation for the Culture and Civilisations of Wine, "because the word suggests a bunch of dusty collections. This is completely interactive and unlike anything seen before."

That goes for its wine collection too, which doesn't limit itself to the Grands Crus of Bordeaux.

"When the project started some 20 years ago, there was a Bordeaux focus," says Sylvie, "but over time it evolved to include wines from everywhere." The ground floor wine boutique houses more than 14,000 bottles of 800 different wines from some 80 countries. There are even drops from unlikely destinations such as Ethiopia, Indonesia and Tahiti.
If you're not ready to splurge on a bottle, some wines can be tasted (for a corkage fee) at the bar.

 

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However, it's on the upper floors of the Cité du Vin where the real fun starts. Go beyond a wine's taste to discover other aspects of its character during one of the workshop sessions. These take place in sleek, multi-sensory spaces featuring 360 degree projections, sounds and a scent diffusion system. 
Far from being straight-up wine-tasting classes, the experience is casual and convivial. "They're focused on the spirit of sharing, as everyone has a different relationship with wine", says Sylvie.

Meanwhile, in a bid to keep the local clientele coming back, the Cité du Vin shows temporary exhibitions in the Salle des Colonnes, and all year long, the 250-seater Thomas Jefferson auditorium plays host to concerts, film screenings and debates.

 

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The headline visitor attraction is the permanent exhibition, where the interactive multimedia experience is a real feast for the senses and a glorious celebration of every facet of wine.

With 19 themed sections, the Cité du Vin has all bases covered, from the lands that produce the grapey goodness, and winegrowers around the world, to wine's influence on thousands of years of society, and its connection to the arts. Each display is fascinating, thanks to the clever use of 3D imagery, aroma diffusion, or video game technology. Not forgetting punters not yet old enough to enjoy wine; the Cité du Vin reaches out to younger visitors with fun, age-appropriate displays.

The museum's highlights range from giant video screens looping mesmerising vistas of the world's winemaking regions, and the 'getting to know you' feature with (virtual) winegrowers from all corners of the globe, to the 'meet the experts' panel where you can seek one-on-one advice from wine professionals (again, in virtual form). Whether you listen to a Michelin-starred chef or a respected sommelier, their answers on how to buy wine, how to serve wine, and whether wine awards mean anything, may surprise you.

Refuelling takes place on the 7th floor where Le 7 restaurant offers sweeping views over the Garonne and the Port de la Lune. Chef Nicolas Lascombes rustles up his brand of world cuisine with a French twist using seasonal and regional produce. Wash it all down with your choice of 500 wines from 50 countries.

Indeed, la pièce de résistance is the Belvédère, the rooftop wine bar, which boasts a stunning panorama of Bordeaux. This is where you wrap up your visit (only those who have paid museum entry fees can access it) while sipping on a glass of wine included in the ticket price. Soak up the views from the 10 metre-long oak bar, or gape at the 4,000 glass bottles suspended from the ceiling. Tasters can choose from a regularly rotating selection of five Bordeaux wines and 15 from around the world.

As to why the Cité du Vin would open its doors in Bordeaux, it couldn't have happened anywhere else, says Sylvie. "It's a big city with the most famous wine-producing region in the world, and the biggest producer of AOC wine."

The founder of the Cité du Vin, Alain Juppé, who is also the mayor of Bordeaux (and a 2017 French Presidential hopeful) has called the museum his 'Guggenheim'. An ambitious claim, but it's certainly gone some way to cementing the World Heritage listed city's status as the unrivalled world capital of wine.

 

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Take the wine theme all the way with a luxurious stay at Les Sources de Caudalie, an intimate, five-star boutique hotel nestled in Bordeaux wine country.

Indulge your tastebuds at one of three on site restaurants, including the magnificent Michelin-starred La Grand' Vigne.

Take a guided tour of the Chateau Smith Haut Lafitte , just steps from the hotel, or borrow a bike for a leisurely ride through the sun-dappled vineyards. The cherry (or grape) on top is the spa offering exclusive vinotherapy wine-based treatments.

Book at sources-caudalie.com , rooms from 240 Euros.

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Words by Guy Wilkinson on 6 Mar 2015
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Two Blues Sauvignon Blanc 2014
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