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Life

Selector goes bi-monthly

In a market where magazines are closing, downsizing and migrating to digital, one Australian mag is bucking the trend and is the on rise.

In the latest Roy Morgan Readership figures, Selector has skyrocketed to 100,000 (March 2016) which is a 47% year-on-year increase.

Reader dedication and Selector’s unique approach to the modern food and wine lifestyle are the driving factors for these incredible numbers with an average of 90+% of readers not engaging with titles within its competitive set.

Quarterly to Bi-Monthly

Selector is capitalising on is phenomenal momentum by moving from a quarterly to a bi-monthly publication as of July, 2016.

“This is a fantastic move for us,” says Selector Publisher Paul Diamond. “We have achieved incredible momentum through organic growth and moving up in frequency is a great acknowledgement that the magazine, its format and content is coming of age.

“Our distribution model and the way we engage with our customers is unique in Australia and will allow us to maintain our print numbers across the new issues and continue to grow.”

Selector Magazine is the publishing arm of Wine Selectors, Australia’s largest independent, in-home direct marketer of wine.

For more information contact
Paul Diamond

Selector Publisher
P: 02 4941 3044
E: pauld@selectormagazine.com.au

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Howard Park Wines International Pinot Tasting
Words by Paul Diamond on 27 Jul 2017
Selector  publisher Paul Diamond indulges his love of Pinot at a privileged tasting with the incredibly generous Burch family of WA’s Howard Park Wines. Find out how you can attend the exclusive invitation-only Howard Park Wines International Pinot Tasting and Lunch this October  down below . Humans certainly get interesting when they add wine into their system, but the complex factors that shape what varieties we prefer, how often we like to enjoy them and how much we are prepared to spend would make for a revealing branch of Anthropological Psychology. Some of us collect and covet, some of us stick to what we know, whilst some of us are always looking over the horizon, yearning to explore and experiment. Then there are those who splurge and share. These folk love sharing their passion, knowledge and experience. Generally humorous and highly social, these peeps are OK with nursing a little hangover tomorrow in exchange for enjoying good wine, food and company today. Sharing is Caring
Jeff Burch, head of Burch Family Wines, is one such gent. Every year since 2006, Jeff and his wife Amy, daughter Natalie and sons Richard and David, welcome friends from all over the country to share in a day of wine exploration, great food and conversation. It started with Riesling, mirroring their love for producing cool climate Rieslings from their Great Southern vineyards. Howard Park Riesling is now the fourth most collected of its type in the country. Out of millions of wines produced in this country, it is now considered a varietal benchmark. It takes considerable energy, resources and expense to every year collect some of the best varietal examples in the world, fly people from all over the country to Perth and ship them down to Margaret River then put on a tasting and lunch. Maybe the enlightening perspective gained from benchmarking your wines against the best in the world is the driving motivation behind the whole exercise. Each has their differing opinions on this, but one thing is for sure, putting yourself up against the world’s best year after year is a brave thing to do, especially with something as subjective as wine. In 2010, the family decided to switch its focus from Riesling to Pinot and the annual International Pinot Noir tasting and lunch was born. The move reflects their commitment and desire to explore the possibilities of the variety from the cool climate regions of WA, specifically Great Southern, the Porongurups and Mount Barker. Jeff and his family produce Pinots across their MadFish and Howard Park labels, as well as Marchand & Burch , a collaborative project with Burgundian winemaker Pascal Marchand from Domaine Comte Armand, previously at Domaine De La Vougeraie. Passion for Pinot
Pinot Noir is most definitely the flag bearing variety when it comes to pursuits for the passionate. To most it is the holy grail of wine and winemaking; the stars have to align for it to work, it thrives in cool to harsh conditions and takes insight, understanding and intuition in the winery to produce wines of depth and quality. Whilst its popularity is growing, it is still one of the least  grown and sold varieties in Australia, if not the world. Despite all this, Pinot can produce some of the most expensive, expressive and sought after wines on the planet and if you truly want to explore the psychological effect of wine on humans, share a good bottle with someone who loves Pinot. Jeff Burch would be a perfect subject for this pleasurable experiment and the experience will go a long way to explaining his generosity and energy when it comes to Pinot. The Tasting
Last year, 100 of the Burch family’s friends, wine club members, trade partners and local Pinotphiles congregated at Howard Park’s Margaret River cellar door and got to sample 18 of the world’s best, most interesting and expressive Pinots. Across three brackets hosted separately by Howard Park’s Chief Winemaker Janice McDonald, Optometrist, Burghound and Master of Champagne, Steve Leslie, and Jeff, the wines were tasted blind, scored and everyone nominated what they believed the wines were from a list of six. The wines were then revealed and discussions were held regarding each wine: their homes, history, style and expressions. The tasting format, while challenging, was as refreshing as it was illuminating. Everyone knew what was in each bracket, but not knowing which wine was in which glass removed prejudice, allowing everyone to absorb the many glorious expressions this variety can exhibit. Most Pinot tastings are a race to the top with the French Premier Cru (1er) wines getting all the attention due to their expense and scarcity. But this tasting was a true exercise in perspective, featuring interesting, expressive wines that captured attention. Yes, there were some1er Cru French wines, but there were as many German ‘spatburgunder’ tasted as well as interesting Australian, New Zealand and American wines. One of the big conclusions from this exercise was that whilst the French wines still hold the crown for classic, deep, ethereal and nuanced Pinot Noir characters, the new world – America, Australia and New Zealand – offers an incredibly broad and exciting range of varietal attributes. After the tasting, lunch was served, the world’s biggest cheese table was assembled and as the band started, a game of backyard cricket ‘glass in hand’ style was beginning. The day stands as a wonderful celebration of Pinot Noir, warm hospitality and the Burch family’s generosity. Long may they all live.
Food
Best of the Best RAS President's Medal
Words by Words Ed Halmagyi on 13 Jan 2017
The president’s medal is a unique prize honouring the very best in Australian food and beverage production. When John Fairley steps into the milking yard of his iconic artisan dairy at Picton, south-west of Sydney, the motley assortment of Jersey, Friesian and Swiss Red cows congregating in the early morning mist barely respond. Their udders are huge and distended, yet the cows are perfectly at ease, trustful, and content with the calm, persistent rhythm of the farm. He walks deliberately, purposefully, and with a composure that silently echoes off the hillsides. John doesn’t farm this land, he exists within it. A seventh-generation dairyman, John has a connection to land that is about as profound as it can be. He loves this country, and the cattle, and the milk they produce together. It’s a deep and abiding affection that underscores the quality of his remarkable milk. And the milk is truly remarkable. It’s rich and creamy, with a distinctly grassy note, the season’s sweet clover obvious on the nose. This is quite unlike large-scale commercial milk, for its flavour is infused with the terroir of Picton. EXCELLENCE AND IMPROVEMENT In 2008, John and his team from Country Valley Milk were awarded the President’s Medal, Australia’s highest honour for food and beverage producers. It is an accolade that recognises not only brilliant produce, but also the extraordinary people, businesses, systems and measures of environmental management and community engagement that must underpin all great agriculture and production. Food and beverage is not simply about what we bring to the table, it’s about our place in society, now and into the future, and a relationship with the environment and our communities. A broad proposition, it must be careful, respectful and manageable. To that end, the President’s Medal is unique as it not only recognises excellence, but actively encourages improvement in all areas, for the winners and their competitors. This award is about ensuring Australia will have even better food and beverages, embodying the highest levels of product integrity. Established in 2006, the Medal is managed by the Royal Agricultural Society of NSW. Open to farmers, producers and manufacturers from all over Australia, it is the distillation of the year-round competitions in Fine Food, Dairy Produce, Wine, Beer & Cider, and Chocolate. Overall champions from each division are pitted against one another in a triple-bottom- line analysis to find the very best of the best. This involves a rigorous examination of business plans, operational practices, community engagement and environmental management systems, global strategy and market acceptance. WINNING BENEFITS Many past winners are household names in fine dining – Tathra Oysters, Holy Goat Cheese, Milly Hill Lamb – while others are global brands like Bulla,  Yalumba  and Hardy’s. The President’s Medal reveals small manufacturers who think globally, and industrial players with the heart of an artisan. Benefits for all those involved are diverse. The process compels them to engage in new and productive ways with the challenges specific to their business, to find answers to stubborn questions, and to seek out new ways of marketing themselves. In addition, all competitors are exposed to a range of quality advice from industry professionals, chefs and retail experts about improvements they might consider, or ways to differentiate and grow. This is an invaluable consultation usually out of the reach and budget of most artisans. EYES ON THE PRIZE Then there’s the prize itself. A cash reward is provided by the RAS, along with a marketing package from one of Australia’s leading minds, Michael McQueen, and help with story production from Jason van Genderen, one of the world’s best film producers and filmmakers. This award is not simply about recognition, it’s engineered to help our very best produce companies grow, thrive and excel. There’s a great deal Australians can be proud of when it comes to our food and beverage industries. Diversity, innovation, resilience and excellence are all common values. Consequently, judging the President’s Medal is a daunting task, not simply because the entrants are from such diverse businesses, but because the economic, social and environmental standards are so high. But they will be judged, and a winner will be chosen. A DELICIOUS CELEBRATION To celebrate those achievements, the RAS is hosting The President’s Medal Awards Night in November, where a bespoke menu will be crafted by one of Australia’s most celebrated chefs, Christine Manfield in conjunction with Sydney Showground’s Tim Browne, using all the champion ingredients from this year’s competitors. It promises to be a delicious evening to which everyone is invited. Tickets will be available through www.rasnsw.com.au/presidents_medal. If you love great food, and want to taste Australia’s finest, this is an evening not to be missed.
Two Blues Sauvignon Blanc 2014
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