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Life

Selector goes bi-monthly

In a market where magazines are closing, downsizing and migrating to digital, one Australian mag is bucking the trend and is the on rise.

In the latest Roy Morgan Readership figures, Selector has skyrocketed to 100,000 (March 2016) which is a 47% year-on-year increase.

Reader dedication and Selector’s unique approach to the modern food and wine lifestyle are the driving factors for these incredible numbers with an average of 90+% of readers not engaging with titles within its competitive set.

Quarterly to Bi-Monthly

Selector is capitalising on is phenomenal momentum by moving from a quarterly to a bi-monthly publication as of July, 2016.

“This is a fantastic move for us,” says Selector Publisher Paul Diamond. “We have achieved incredible momentum through organic growth and moving up in frequency is a great acknowledgement that the magazine, its format and content is coming of age.

“Our distribution model and the way we engage with our customers is unique in Australia and will allow us to maintain our print numbers across the new issues and continue to grow.”

Selector Magazine is the publishing arm of Wine Selectors, Australia’s largest independent, in-home direct marketer of wine.

For more information contact
Paul Diamond

Selector Publisher
P: 02 4941 3044
E: pauld@selectormagazine.com.au

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Wine
What's in a label?
Words by Mark Hughes on 19 Aug 2017
I recently had the privilege of watching the legendary Liverpool FC towel up Sydney FC in a soccer friendly in a private suite at ANZ Stadium courtesy of Claymore Wines . The Clare Valley winery is owned by Adelaide doctor Anura Nitchingham, who became a lifelong Liverpool fan while attending university in the northern England city back in the 80s. Since founding his own winery, he’s been able take his fandom to the next level with the Claymore Wines Liverpool FC range , hence the invite to the match. During the half-time break, with the Reds comfortably leading 3-0, I observed a young couple at the bar looking through the range of Claymore Wines on offer. “Can I try the Purple Rain Sauvignon Blanc …I just love Prince,” the young lass asked of the barmaid. “I’ll have the London Calling,” said he, seemingly unaware of the varietal. It’s a Cabernet Malbec blend, by the way, and a good one, having recently won Platinum  at the Decanter World Wine Awards. Besides football, Anura’s other great love is music. So instead of having wines like a ‘single vineyard Shiraz’, Claymore’s labels bear the name of some of Anura’s favourite songs and albums, such as the Dark Side of the Moon Shiraz, Joshua Tree Riesling and Voodoo Child Chardonnay. “I just wanted to have some fun,” Anura tells me when I ask him the reasoning behind the labels. “After all, wine is meant to be fun, right?” Marketing Wine to Millennials
While it does seem fun, Claymore’s labels seem to fly in the face of traditional wine marketing, where the producer’s logo is consistent across all their wines and information such as varietal, origin and vintage is first and foremost. “It was a struggle early on because the inconsistent branding was deemed anti-marketing,” admits Claymore’s general manager, Carissa Major. “But once we explained the story, we had a more personal conversation with the customer. Now, people come to our cellar door, pick up a Bittersweet Symphony (Cab Sav) and say, ‘this is from my generation, I get it’. The labels were never meant to be a gimmick, they are the sound track to Anura’s life. But marketing-wise today, they present exciting opportunities rather than barriers.” Recent studies from California State University help explain the marketing swing. Researchers looked at the fastest growing buyer market in wine – millennials – people born after 1980, so termed because they hit maturity at the turn of the millennium. This generation is cashed up, brand savvy and, most importantly, they are on the verge of overtaking baby boomers as the biggest buyers of wine. The university study found that millennials prefer wine labels that are brightly coloured, less traditional, more graphically focused and feature creative brand names. If you’re a wine producer listening to a baby boomer marketer, maybe it’s time to think outside the box. The story of Fowles Wine’s Ladies Who Shoot Their Lunch is a great example. The label shows an art deco-style image of a lady in her finery out for a hunt. “My wife designs the labels and we actually took advice from a leading marketer about whether this was a good idea. Their response? No!,” explains Fowles Wines owner, Matt Fowles. “We ultimately disagreed and released the wines, but it was useful advice in the sense that it was liberating. We thought, if there is no place in the market for this, then we should just do the designs we really love, so we did. It was all a bit of fun and, surprise, surprise, they sell well.” Art for art’s sake
Riverland producer Delinquente Wine Co. has taken label art in an even more contemporary direction channelling a punk ethos on their wines such as The Bullet Dodger Montepulciano and the Screaming Betty Vermentino. “The starting point with the artwork for Delinquente was to do something very different to traditional wine labels, but also to represent things we have a passion for, like street art and alternative culture,’ says winemaker/owner Con-Greg Grigoriou. “The art represents our ideas and allows us to connect with people in an interesting way. We all know a ‘Screaming Betty’, or would at least like to party with her. So they have taken on a life of their own.” Not everyone is a fan. Seventy-nine-year-old wine critic James Halliday described Delinquente Wines as setting “the new low water-mark” for labels in Australia. But he likes their wines. And that’s the thing, the wine has to be good to get the buyer to keep coming back. These days, wine is fashion and bottle shop aisles are the catwalks. Marketing a label is just as important as the wine inside the bottle. Get both right and you could just make it. Traditionalists will most likely continue to stock their cellars with family crested bottles. The millennials crave new and exciting. As for me, I’ll see you on the dark side of the moon.
Wine
Henschke – Beyond the Hill
Words by Paul Diamond on 27 Sep 2017
Selector goes beyond the hill (of Grace) to discover a treasure  trove of stories in the vast and impressive range of a true icon in the Australian wine industry. The Henschke name holds a revered place in the vast mural that is the Australian wine landscape and for very good reason. Their Hill of Grace Shiraz has defined what is possible for an Australian single vineyard wine and is often considered our greatest. At $825 a bottle, Hill of Grace is now considered a wine ‘unicorn’ and the current 2012 vintage recently received Halliday’s prestigious Wine Of The Year award , further cementing its place as one of the world’s greats. The vineyard, planted by second generation Henschke, Paul Gotthard in the 1860s, is considered among our most precious wine assets. Of those who have been lucky enough to try Hill of Grace, few will doubt the acclaim it receives. But what about Henschke’s other wines? A total of 31 wines make up the Henschke portfolio and whilst Hill of Grace could easily dominate page space, the wines that tell the rest of the family story are equally deserving of your attention.  Selector recently visited the Henschke family at Keyneton in the Barossa’s Eden Valley for a special tasting with fifth generation winemaker Stephen and his daughter, Justine, to flesh out the Henschke story beyond its flagship. The Grape Garden of Eden
The Henschkes call the elevated hills and plains of Eden Valley, specifically Keyneton, home. “The name Eden Valley is just gorgeous, conjuring up many things, so whoever called this place Eden Valley really knew what they were talking about,” explains Stephen. “South Australia has the reputation for being the driest state on the driest continent on the planet, but there are parts of it, like the Mount Lofty Ranges, that have an amazing climate. “At about 500 metres, we have four distinct seasons; from wet winters and mild, sunny springs through to mild to hot summers and dry autumns. “Those seasons, and the day-night temperature differential during the ripening period is the critical parameter for the low PH/high acidity that creates natural balance in the fruit and the resultant quality and purity of the wine. “For Riesling, it keeps acidity and minerality and you get fine, pure examples. You’ve got Shiraz that is much more elegant, textural and spicy; red fruits, black fruits and lovely velvety tannins – all driven by the climate.” Liquid History              
The first bracket of Rieslings quickly reinforced Stephen’s point, showing how fine-boned Eden Valley Riesling can be. Julius is named in celebration of Stephen’s great uncle Albert Julius, who was a stonemason and well known for his sculpting and war memorial work in Adelaide and the Barossa.  All three wines tasted expressed a fine but generous backbone of lime juice-like acidity that carried with it layers of concentrated citrus, just-ripe stonefruits, minerals and spices through the length of each wine. The 2002 Julius, with 15 years under its belt, expressed the ability for these wines to age gracefully and was still showing youthful floral aromatics, fleshy primary and secondary fruit flavours and a fresh, clean mouthfeel.  The consensus was that whilst mouth-watering, the 2016 was still in its infancy and needed time to show its true colours. The 2002 Julius was Stephen’s pick and he loved the amazing spicy, floral mix of the aromatics. Wine Selectors’ Head of Product Matt White had similar thoughts and remarked on the wine’s youth and poise. A bracket of exotic Gewürztraminers followed, again reinforcing how much of an impact the Eden’s warm days and cool nights have on coaxing fine and delicate flavours out of the aromatic grape varieties. Named after Joseph Hill Thyer, who planted the first vines on the family’s Eden Valley property, these wines are an expressive nod to the great European Gewürztraminers of Alsace. Heady aromas of musk, Turkish delight, lychee, rosewater and delicate blossoms are all things that you could see in all of the wines shown. In the mouth, tight and complex citrus flavour lines made way for fleshy red and green apples followed by a fine, clean finish. Justine was a fan of the 2016, believing that it had great potential to age, whilst my pick was the 2010 for its complexity, texture and classic European style. Next in the glass was a line-up of Louis Semillons, named after Louis Edmund Henschke, who managed the Hill of Grace Vineyard for four decades. Louis ran the vineyard organically and Stephen’s wife Prue, the Henschke viticulturist, has continued this philosophy, including biodynamics for soil and vine health. Once considered wacky, biondyamics is now recognised as best practice. Prue is a true leader in the field and much of the modern success and sustainability of the Henschke name needs to be attributed to her influence. The Louis wines are classic varietal examples of Semillon displaying lemon, lemon peel and citrus aromatics and flavours of lanolin, apples, and spice on the palate. The wines were stylistically unique, showing lots of open, fleshy complexity as young and older wines. The 2014 Louis and even the 2010, while still being fresh and youthful, were exhibiting loads of juicy, fleshy fruits that maintained all the way from start to finish. Matt loved the 2014 for its youth and purity, Justine the 2003 for its gracefully aged elements and creamy fruit and Stephen believed the 2014 to be a ‘complete’ wine with appealing complexity and structure. Heavenly
A collection of Abbotts Prayer wines came next and served as a neat segue into exploring another important regional chapter in the Henschke story – the Adelaide Hills. Stephen and Prue purchased an orchard at Lenswood in 1981 to plant cool climate varieties. The devastating Ash Wednesday fires of 1983 wiped out the orchard and Prue and Stephen then established vineyards. Abbotts Prayer is a single vineyard, Merlot Cabernet Sauvignon blend first produced in 1989 in acknowledgement of the region’s religious and cultural history. The wines are an elegant expression of cool climate intensity, but delivered with composure and finesse. The 1996 example gloriously demonstrated the ability to age beautifully by displaying surprising youth for a 21-year-old. The wines were sweet and spicy, delivering fine, orderly layers of blackberry, blueberry, mulberries and plums, the mouthfeel velveteen and the finish long. Whilst the 1996 was a favourite for its age, the 2012 was the standout for everyone involved. Stephen loved its elegance and power, Matt loved the complexity and Justine favoured its youthful balance and power. A fitting finale
Lastly we tasted Euphonium, dedicated to the Henschke Family Brass Band that was a favourite pastime of the early German-Silesian settlers in the Barossa from the 1840s. Keyneton Euphonium (formerly Keyneton Estate) is a Shiraz, Cabernet Sauvignon, Merlot and Cabernet Franc blend with each year delivering varying percentages. The wine is intense, rich and complex, displaying classic old world Hermitage characteristics: star anise, pepper, tar, dark berry, cigar box and sweet cassis aromas that make way to a concentrated but smooth palate of fleshy blackberries, mulberries and silky soft tannins. We all loved the 2002 Euphonium for its aged elegance, Justine favoured the 2009 for its savoury fruit construction, while Stephen loved the 2013 for its fruit-driven palate and fresh balance. Family Reflections It’s gratifying to know that each Henschke wine contains a part of their family story and each year they celebrate their history by turning soil, grape and sunlight into something delicious that can be shared and cherished. It’s even more gratifying that the wines are as great as the stories. Stephen fittingly and simply put the Henschke mantra into perspective. “Our whole philosophy is about being better not bigger. It’s about the quality, our amazing resources of old vineyards and making the most of our beautiful fruit and turning it into something really special.” Long may the stories continue. The Wines of the Tasting Henschke Julius Riesling 2016 A pure Eden Valley Riesling with power and finesse. Fresh and delicate lime blossom and kaffir lime aromatics lead to a mouth-watering palate of minerals, green apples and limes. A definite keeper. Henschke Keyneton Euphonium cabernet Blend 2013 An attractive, regal wine with complex aromatics of spice, plums, mulberries and blackberries. The palate is fine yet powerful with velvety, spicy layers of plums, blackberries and mocha. Henschke Louis Semillon 2014 A complex, well-structured Semillon with good cellaring potential. Fleshy, open aromatics of fresh and baked apples, preserved lemons and marzipan with a palate full of sugar snap peas, lemons and lime juice.    
Wine
Discover our Top 12 Whites of 2017
In 2017, our Panel tasted and rated over 4,000 wines. The Best Wines of the Year is always a hotly contested list and this year was no exception. From tried and true favourites like Howard Park Margaret River Chardonnay, to fabulous alternative varietals such as Fiano from Chalk Hill’s McLaren Vale vineyard, plus Trophy-winning Tahbilk Roussanne Marsanne Viognier, here (in no particular order) are the Top 12 Whites that really stood out from the crowd and wowed all of our Panellists. View our Top 12 red wines here.
In Dreams Chardonnay 2015, Yarra Valley In the glass: Pale lemon green.  On the nose: Apple, grapefruit, oatmeal and almond aromas.  On the palate: Fine and elegant and yet it has power and drive with a delicious core of white and yellow fruits. A savoury, almost salty layer adds complexity, velvety texture and racy acidity.  RRP $23 or $19.55 per bottle in any dozen.  Chalk Hill Fiano 2016, McLaren Vale In the glass: Bright straw.  On the nose: Opulent white fruit with honeydew, Tahitian lime and guava.  On the palate: Remarkably bright and focussed core of juicy white fruits with satiny, delicate texture and length from start to finish and crunchy, almost salty acidity running to a thrilling finish.  RRP $25 or $21.25 per bottle in any dozen. Tahbilk Roussanne Marsanne Viognier 2015, Nagambie Lakes In the glass: Pale lemon green. On the nose: Stonefruit, florals, ginger.  On the palate: A light to medium weight and fine wine with loads of stonefruit and citrus zest underpinned by zesty acidity, mouth-coating texture and good length.  RRP $27.95 or $23.76 per bottle in any dozen.  Long Rail Gully Riesling 2016, Canberra District   In the glass: Bright pale yellow straw.  On the nose: Lime zest and fresh herb. On the palate: Delicate yet intense and flavoursome with strong citrussy varietals and notes of talc and mineral. Mouth-feel is supple and lightly creamy with vibrant acidity. A really classic Riesling with delicious purity. RRP $22 or $18.70 per bottle in any dozen.  Cape Barren Sauvignon Blanc 2016, Adelaide Hills   In the glass: Vibrant pale lemon.   On the nose: Lime juice, nettle, grapefruit, vanilla.  On the palate: Stylish and intense lime, passionfruit and cut grass varietals, tempered by a light nutty layer with minerally acid dryness on the finish.  RRP $19 or $16.15 per bottle in any dozen.  De Iuliis Special Release Grenache Rosé 2017, Hilltops In the glass: Very fine pink with green and copper flashes.  On the nose: Hints of pink flower and Turkish Delight.  On the palate: Elegant and savoury with juicy fruit and green olive-like astringency creating a dry finish.  RRP $28 or $23.80 per bottle in any dozen.
Howard Park Chardonnay 2016, Margaret River/Great Southern In the glass: Beautifully vibrant lemon with a green hue.  On the nose: Delicate lime juice, light stonefruit, grapefruit and cedary oak.  On the palate: Refined yet intense with juicy layers of stonefruit and citrus with creamy yet poised acidity. RRP $54 or $45.90 per bottle in any dozen. Tinklers Mount Bright Semillon 2017, Hunter Valley In the glass: Pale lemon green.  On the nose: Bright citrus, white melon, mineral and lanolin perfume.  On the palate: Driven by beautiful tingling acidity, it’s deliciously layered with an amazingly vibrant fruit core and quinine-like texture. RRP $22 or $18.70 per bottle in any dozen. Heggies Vineyard Estate Chardonnay 2015, Eden Valley In the glass: Pale lemon, green hue.  On the nose: Fresh yellow fruit lift with spice and grilled nut complexity.  On the palate: Slightly spicy and strongly varietal with nectarine, green melon and marzipan, subtle background vanillin oak, fresh leesy depth and ginger spice.   RRP $30 or $25.50 per bottle in any dozen Gatt High Eden Riesling 2011, Eden Valley In the glass: Pale lemon straw. On the nose: Still vibrant lemon and lime lift with very faint hints of kero development. On the palate: Still so youthful, pristine and precise with a multi-layered, savoury and vibrant core of fruit and just the start of secondary development.  RRP $40 or $25.50 per bottle in any dozen. Umamu Sparkling Chardonnay 2005, Margaret River In the glass: Youthful lemon straw.  On the nose: Buttered toast, preserved lemon and background smokey notes.    On the palate: Full-bodied, layered and rich yet still vibrant with a strong undercurrent of leesy depth under a butterscotch-like core of fruit.   RRP $63 or $53.55 per bottle in any dozen. Bunnamagoo Estate Kids Earth Fund Autumn Semillon 2013 (375ml), Mudgee In the glass: Medium to full gold. On the nose: Lifted toffee, butterscotch and crème brulee.  On the palate: Luscious and viscous, with sweet layers of candied fruit complemented by bright lemony acidity.  RRP $25 or $21.25 per bottle in any dozen. 
Two Blues Sauvignon Blanc 2014
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