Selector goes bi-monthly
In a market where magazines are closing, downsizing and migrating to digital, one Australian mag is bucking the trend and is the on rise.
In the latest Roy Morgan Readership figures, Selector has skyrocketed to 100,000 (March 2016) which is a 47% year-on-year increase.
Reader dedication and Selector’s unique approach to the modern food and wine lifestyle are the driving factors for these incredible numbers with an average of 90+% of readers not engaging with titles within its competitive set.
Quarterly to Bi-Monthly
Selector is capitalising on is phenomenal momentum by moving from a quarterly to a bi-monthly publication as of July, 2016.
“This is a fantastic move for us,” says Selector Publisher Paul Diamond. “We have achieved incredible momentum through organic growth and moving up in frequency is a great acknowledgement that the magazine, its format and content is coming of age.
“Our distribution model and the way we engage with our customers is unique in Australia and will allow us to maintain our print numbers across the new issues and continue to grow.”
Selector Magazine is the publishing arm of Wine Selectors, Australia’s largest independent, in-home direct marketer of wine.
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