Wine
Croser Sparkling Style Redefined
Premium Australian sparkling brand Croser finds a sophisticated new expression for its celebrated range.
Luxury isn’t about status. It’s about substance. It’s the softly spoken assurance of quality that cuts through the sea of sameness and lookalikes, elevating the everyday with signature ease. One of the hallmarks of luxury for wine lovers, naturally, is prestige sparkling wine. Now, one of the standard bearers for quality Australian sparkling wine, Croser, has raised the bar again with a refreshed new look celebrating a uniquely Australian take on luxury.
Croser was created in the Piccadilly Valley of Adelaide Hills with the belief that the right region in Australia could produce sparkling wine equal in substance to that of Champagne. It was a belief borne out by the meticulous, traditional methods of Brian Croser, which result in sparkling wines delivering the complexity of flavour and bouquet that has placed Croser at the pinnacle of Australian wine making.
A considered evolution rather than a revolution, retaining the Croser Triangle but introducing a contemporary palette, the Croser refresh leans into the Australian landscape and notions of accessible sophistication. Refined yet relaxed, approachable yet exclusive: a reflection of the maturity of the Australian sparkling landscape, and an acknowledgment of the increased understanding today’s drinkers now bring to their choice of indulgence.
Because just as our tastes have developed, so too have our notions of luxury, which the label’s refresh expresses so elegantly – a glow-up that reflects how we, as a nation of wine lovers, have grown, and how Croser sits at the heart of so many memorable Australian moments. Launched this month with the Croser NV, the Vintage 2021, and the Late Disgorged 2017 – with the Rosé and Blanc de Blancs soon to follow – the wines continue the Croser story for a new era of premium sparkling: crafted with care, shaped by how we live and what we value.
With Croser’s 40th anniversary in 2027, it’s fitting refresh for a new era. And while the labels take on a new life, what hasn’t changed, is that unmistakable Croser quality. Turn a new page with Croser, Australian Sparkling since 1987.
croser.com.au