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We had a wow of a time on Wine Island

The sun was out, the wine was flowing and the party vibe was contagious at this year’s Wine Island as we took over the teepee to host an exciting programme of fun and flavour-filled masterclasses.

Now in its second year, the four-day event was held in November on Sydney Harbour’s Clark Island. With two sessions each day, 35 wineries to choose from and wine masterclasses by us, it was a wine experience like no other.

Tasting Panelists Adam Walls and Nicole Gow, along with our Field Sales Manager David Kelly, had a fantastic time hosting our masterclasses with the Bubbles Off, New-wave Wines, Silent Disco Drops, Dessert Island and Cheese and Wine Matching sessions in the central teepee all a sell-out.

After such a successful event we’ll definitely be back next year as event partners, so if you didn’t get to Wine Island this year, we suggest you mark it on your calendar as a 2017 must-do. See you there!

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Wine
Pursuit of Perfection - Australian Pinot Noir
Words by Dave Mavor on 2 May 2017
Australia's established Pinot Noir regions are continuing to develop and evolve remarkable examples of this varietal. But for the big future of Aussie Pinot, we may need to look west. I'll admit it - not everyone is a fan of  Pinot Noir . But that fact, in itself, is what makes Pinot so enigmatic - aficionados swoon, swillers scoff. And this suits Pinot (and its lovers) just fine because in this land of the tall poppy, it is not always favourable to be too popular. That said, Pinot is one of the most revered and collected wine styles in the world, with the top examples from its homeland in Burgundy selling for outrageous sums of money. It is generally quite delicate (some say light-bodied), and it takes a certain development of one's palate to truly appreciate its delightful nuances, perfumed aromas, textural elements and supple tannin profile. It appears that if you enjoy wine for long enough, eventually your palate will look for and appreciate the more subtle and complex style that quality Pinot can provide. A good point that illustrates this comes from winemaker Stephen George, who developed the revered Ashton Hills brand. "A lot of older gentlemen come into the cellar door and say they love Shiraz, but it doesn't love them anymore," he says. "So we are getting some of my generation moving over to Pinot Noir, and the young kids of today are also really embracing it." THE ALLURE OF PINOT (FOR THE WINEMAKER) Winemakers love a challenge, and there is no doubt that Pinot is a challenging grape to grow, and even more challenging to make. The Burgundians have certainly nailed it, but they have been practicing for thousands of years, and this is part of the key. The cool climate of Burgundy has proven to be a major factor, as is the geology of the soils there, but they have also shown the variety to be very site-specific - vines grown in adjacent vineyards, and even within vineyards, can produce very different results. Vine age too, is critical. True of most varieties, but especially Pinot Noir, the best fruit tends to come from mature vineyards, considered to be around 15 years old or more. Yields too, need to be kept low to get the best out of this grape, as it needs all the flavour concentration it can get to show its best. Australian winemakers have taken these lessons to heart - gradually developing ever cooler areas to grow Pinot, working out the best soil types, and carefully exploring the ideal sites within each vineyard to grow this fickle variety. They're also working out the best clones and the most appropriate vine spacing, and then managing the vine canopy to allow just the right amount of dappled sunlight to reach the ripening bunches. Our vines are getting older, reaching that critical phase of maturity, and yields are managed carefully to coax the maximum from each berry. Once in the winery, the grapes need careful handling due to their thin skins and low phenolic content, so physical pump-overs are kept to a minimum. These days more and more winemakers are including a percentage of stems in the ferment to enhance the aromatic and textural qualities of the finished wine, and oak usage is more skilfully matched to the style being produced. THE STATE OF PLAY OF PINOT Australian viticulturists and winemakers are getting better at producing top quality Pinot with every passing year. And that quality is truly on show in our most recent State of Play tasting. It's been five years since we last had an in-depth look at Pinot Noir in this country. And what a change we've seen in that time! The overall quality of Australian Pinot is certainly on the rise. But what is perhaps the biggest development in the last five years has been the emergence of a potential Pinot giant  in the west . As you will see in our reviews across the following pages, the established Pinot producing regions such as the  Yarra Valley ,  Tasmania  and  Adelaide Hills  are still well represented in our Top 20, but they are joined by newcomers, the cool-climate  Tumbarumba  region of NSW, and an impressively strong showing from the  Great Southern  and  Pemberton  areas of Western Australia. In fact, five wines in the Top 20 are from WA - an amazing statistic given that there were none five years ago. THE EMERGING PINOT GIANT - WA We have seen a marked increase in the number and quality of Pinots coming from the West in recent years, particularly from the vast  Great Southern  area encompassing the five distinct sub-regions of Albany, Denmark, Frankland River, Mount Barker and Porongorup, as well as a secluded pocket of the South West around Pemberton and Manjimup. So what has led to the emergence of WA as a Pinot powerhouse? According to second generation winemaker Rob Wignall, whose father Bill pioneered Pinot production in Albany, there have been a number of small improvements that make up the overall picture. He believes that climate change has been a significant and positive factor, moving the region's climate into more of a semi-Mediterranean situation with mild summer days and a reduction in rainfall throughout the growing season, leading to improvements in disease control and better canopy management. In addition, Rob feels that better oak selection and winemaking practices such as 'cold soaking' of the must prior to fermentation have led to improvements in the finished product. He is also a strong advocate for screw caps, believing that the delicate fruit characters of Pinot really shine under this closure, and that they also enhance the age-ability of the wines. Luke Eckersley, from regional icon Plantagenet Wines in Mt Barker, points to the variations in micro-climates and soil types across the Great Southern region as a factor. "Pinot Noir styles are varied with complex savoury styles from Denmark; elegant perfumed styles from Porongurup; rich fruit driven styles from Mount Barker; big robust styles from Albany; lighter primary fruit styles from Frankland River," he says. Michael Ng, winemaker from Rockcliffe in Denmark, adds that the cool climate with coastal influences allows full flavour development in the fruit, while still allowing for wines of finesse and savoury complexity. And a bit further west, Coby Ladwig of Rosenthal Wines points to the steep hills and valleys of the Pemberton region creating many unique micro-climates that enable varied grape growing conditions, "allowing us to create extremely complex and elegantly styled wines from one region", he says. While neighbouring Manjimup, with an altitude of 300m and therefore the coolest region in Western Australia, has cold nights and warm days ideal for flavour enhancement. PERFECTING THE FUTURE In summary, Pinot Noir in Australia is in a healthy position, with the established regions in Victoria, Tasmania and South Australia producing more consistent and ever improving results. Equally exciting are the emerging Pinot Noir regions such as those in WA, as well as Tumbarumba and Orange, that show that the future for Pinot in Australia is bright. So, if you find your Shiraz doesn't love you as much anymore, perhaps look to Pinot, and when doing so, glance west. THE WINE SELECTORS TASTING PANEL The wines in this State of Play were tasted over a dedicated period by the  Wine Selectors Tasting Panel , which is made up of perceptive personalities and palates of winemakers, international wine show judges and wine educators. With an amazing 140 years collective experience, they love wine and they know their stuff.
Wine
Marketing Wines to Millennials
In the Jul/Aug issue of  Selector  we ran an interesting feature on labelling wine bottles aimed at the millennial market. Millennials are people born after 1980 and who are so termed because they hit maturity at the turn of the millennium and beyond. Not only is this generation cashed up, brand savvy and wine knowledgeable, they are about to overtake baby boomers (those aged 55+) as the biggest consumers and buyers of wine. Therefore, they are vital to the future of the wine industry.  Marketing to this generation is a world away from traditional marketing.  In the feature, we referenced a California State University study that found millennials prefer wine labels that are brightly coloured, less traditional and more graphically focused. Hence, you may have noticed a swag of wine labels that are more expressive, artistic and almost graffiti-like in nature.  Of course, all that is fine for new and emerging wine brands on the market. But how can established producers whose labels speak of consistency, reliability and trustworthiness also appeal to the millennial market?    Hunter Valley  wine producer  Tyrrell’s Wines  seems to have found an answer.
One of the  Australia’s First Families of Wine , Tyrrell’s are true pioneers of the Australian Wine Industry with 160 years of experience across five generations of winemaking. Their classic white label with a curved font and distinctive gold and black badging has become iconic as the wines they produce. This label allows them to convey a sense of trust and quality assurance to drinkers who recognise it i.e the traditional market of baby boomers. With their recent ‘True Taste of the Hunter’ marketing campaign on their Hunter Valley range, they’ve tapped into the millennial market and what appeals to this hard to capture demographic. What Tyrrell’s has done so cleverly is create an artistic, colourful brand story that is both eye-catching and informative. With Instagram worthy info-graphic details of fruits in each bottle that deliver the characteristics of each wine: lemon, lime and rockmelon for Semillon ; apricot, guava and grapefruit for Chardonnay ; plum, raspberry and mulberry for Shiraz . The bottles are laid out artistically on a black background with minimal but direct text and a firm but understated call to action. A snapshot of the flavours inside each bottle. This fits the brief perfectly for capturing the attention of millennials – those who love splashes of colour and delineating lots of information in a short amount of time as is delivered via an infographic. The label and badging remain the same both reassuring their traditional market and at the same time, creating an opportunity to imprint on a new generation of Tyrrell’s   drinkers. Fifth generation winemaker Chris Tyrrell explains the marketing campaign. “As a 160-year-old wine company, we have built a loyal base of consumers over the years but in order to grow our brand long-term, we need to be relevant to new segments of the market, hence the development of a communications campaign that would drive awareness of our three key varieties; Semillon, Chardonnay and Shiraz, what we call our quintessential Hunter Valley range. “We specifically chose to shoot the creative with a high-end fashion photographer, and to position the advertising in luxury magazines and online platforms to ensure we communicate with the female market and millennials and drive a more premium positioning of Tyrrell’s within the marketplace”.
Wine
Meet Ninth Island Winemaker Luke Whittle
To celebrate the Ninth Island Pinot Grigio 2016 from the Tamar Valley being the November Wine of the Month, we caught up with winemaker Luke Whittle to talk Tasmania, cool climate wines, and Pinot G . You are originally from New Zealand where you started your winemaking career, plus you’ve done vintages in Canada, Germany and Central Victoria –  what drew you to Tasmania? Ultimately, my passion to get back to cool climate wines, and Tasmania’s reputation for amazing wines and produce. I see a huge amount of potential for the Tasmanian wine industry as the region continues to produce world-class Sparkling and table wines and grow its reputation both domestically and abroad. I think the next decade will be a very exciting time for the industry here and I want to be a part of that future. What makes the Tamar Valley such a special region? The unique maritime climate, sheltered from the prevailing westerly winds resulting in consistency of ripening.  We’re situated on a beautiful big sweeping bend of the Tamar, which is not only an amazing place for grapes, but a beautiful setting for a vineyard with vine covered slopes rolling down to the water. It’s like a scene from an old-world region in Europe with a distinctly Tasmanian twist. Our Wine of the Month is the Ninth Island 2016 Pinot Grigio – what is it about cool climate wines that you like so much? In a word: elegance ­–  the way they are so fresh and expressive yet full of finesse. In our food and wine matching calendar, we’ve paired it with a quick chicken cassoulet with preserved lemon – what’s your choice of food partner? Coming from the coast of NZ, I’m really drawn to the amazing bounty of seafood here in Tasmania, and I love freediving. So combining those passions, I’d pair it with fresh barbeque crayfish and wasabi aioli, especially with the opening of the crayfish season just around the corner. What makes cool climate wines like Pinot G so food-friendly? The cool climate acidity lends itself to so many possibilities, especially when combined with the Pinot Grigios texture and delicate but expressive aromatics. What’s your favourite wine memory? The next one… Other than your own wine, what wine do you like to drink at home? I like to mix it up. Recently it’s been Riesling, especially some of the dryer style Rieslings out of Germany, something I fell in love with over my time working in the Mosel and the Pfalz. What are your three top recommendations for a first-time visitor to the area? Hit the incredible Tasmanian coastline! I’d suggest to go up to the top end of the east coast, where you’ll find no crowds, and amazingly beautiful beaches. The Tamar Valley Wine Route, which we are a part of – the perfect way to sample a number of delicious Tassie wines.   Head into Launceston to Stillwater Restaurant. The menu features Tasmanian produce and they’re known for an incredible wine list highlighting Tasmanian wine. What’s your favourite … Way to spend time off? In the ocean. Holiday destination? Whangamata, my hometown, for a dose of NZ summer. Wine and food match? Pinot and duck… it just needs to happen Sporting team? All Blacks (of course) Movie?   Anchorman – one of the classics
Two Blues Sauvignon Blanc 2014
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