Whether you’re discovering us for the first time or a loyal Member eager to explore our heritage and passionate wine community, we’re thrilled to have you here. So, pour yourself a glass, settle in, and let us take you through our story – 50 years in the making.

 

1. Our Heritage

 

It all began back in 1975 in the heart of the Hunter Valley, when Greg Walls, a man with wine in his blood and a winemaking lineage tracing back over 400 years to the vineyards of Burgundy, founded the Hunter Valley Wine Society. His vision was simple: unite the region’s best winemakers and deliver their boutique wines directly to Australian households.

Today, that original society has grown into Wine Selectors, a national community of over 200,000 Members. We partner with hundreds of wineries across Australia to carefully select the finest wines and deliver them straight to your door through our subscriptions. With exclusive offers, expert advice, special events and so much more, we make discovering and enjoying exceptional wine an effortless and rewarding experience.

 

2. Inspired by a deep love of Australian wine, and a passion for sharing it

 

Our mission from day one has been to champion Australian wine every step of the way. At Wine Selectors, we support local winemakers and bring premium Australian wines, from both boutique and established wineries, within everyone’s reach through expert selection and genuine connections.

Whether you’re keen to explore new wine regions, broaden your palate, learn more about wine, or simply looking to buy great Australian wines online, Wine Selectors is your one-stop destination for connecting with Australia’s vibrant wine culture, one bottle at a time.

 

3. Celebrating 50+ Years of Wine Excellence

 

Five decades after founder Greg Walls brought his vision to life, Wine Selectors remains a trusted leader in Australian wine, driven by passion, heritage, and a deep commitment to innovation.

Our 50th anniversary is more than just a milestone; it’s a celebration of resilience, evolution, and a shared love of wine. It’s about the deep connections we’ve built with Australian wineries, our loyal Members, and a passionate wine community that continues to grow.

For 50 years, we’ve kept our finger on the pulse of Australia’s wine scene, proudly supported local producers, selected with care, and brought the best of our wine regions to your table. Read more here

And we’re only just getting started.

 

4. Why Choose Wine Selectors?

 

Wine Selectors offers more than just great wine. Here’s why our Members love us:

• - Quality Assured – Every wine is blind-tasted by our expert Tasting Panel using Australian wine show judging criteria. Only wines scoring Bronze medal-level or higher make the cut.
• - Experts Since 1975 – Nearly 50 years of trusted curation, proudly rooted in Australia’s wine heritage.
• - Minimum 20% Off Dozens – Enjoy monthly curated dozens at great value, always with at least 20% off RRP.
• - Money-Back Guarantee – Not satisfied? We'll replace the wine or refund you — no fuss.
• - Premium Wine + Extras – Receive tasting notes, food pairing suggestions, Selector magazine content, bonus offers, and exclusive discounts.
• - Access to hundreds of Wineries – A diverse range of wines from across Australia’s most celebrated wine regions.
• - Anniversary Program – Wine gifts and exclusive vouchers on your membership anniversaries.
• - $40 Birthday Voucher – A birthday gift from us to make your day even more special.
• - Member-Only Event Deals – Enjoy exclusive discounts and special pricing on wine events.

 

5. Wine Subscriptions Made Easy

 

Joining a wine subscription unlocks value beyond convenience:

 

6. Expert Tasting Panel - Curated by the Best

 

At Wine Selectors, every wine we offer is carefully hand-selected by our Expert Tasting Panel — a team of highly trained wine professionals, including winemakers, wine show judges, and sommeliers. With decades of combined industry experience, our Panel conducts independent, blind tastings using the same rigorous criteria as Australian wine shows.

This means every bottle must meet exceptional standards for balance, varietal character, regional integrity, and drinkability — no exceptions. We taste thousands of wines each year, but only the top performers make it into our curated selections.

Our commitment to quality ensures that every wine you receive from Wine Selectors is not only 100% Australian, but also guaranteed to impress, whether you're exploring new varietals or building your collection.

 

7. Supporting Australian Winemakers

 

With hundreds of partnered wineries spanning long-established and emerging producers, Wine Selectors connects you directly with Australian wine heritage. Your membership supports independent growers, regional diversity, and a future built on passion, not profit.

 

8. Explore Australian Wine by Style & Region

 

Discover the largest curation of Australian wines, handpicked from hundreds of wineries nationwide. At Wine Selectors, we proudly showcase the diversity and depth of Australia’s wine regions, from iconic names to hidden gems, all expertly selected by our Tasting Panel.

Whether you're after bold Reds, crisp Whites, celebratory Sparkling or a refreshing Rosé, our range captures the full spectrum of Australian winemaking excellence.

Red Wines

From the power and richness of Barossa Valley Shiraz to the silky finesse of Yarra Valley Pinot Noir and the cool-climate elegance of Coonawarra Cabernet Sauvignon, our Red wines reflect depth, regional character and age-worthiness.

White Wines

Savour the vibrant energy of Clare Valley Riesling, the creamy complexity of Hunter Valley Chardonnay and the fresh lift of Adelaide Hills Sauvignon Blanc. From zesty to full-bodied, our White wines showcase the best of Australian terroir.

Sparkling Wines

Celebrate with premium Australian Sparkling, including traditional method Tasmanian cuvées, crisp King Valley Prosecco and refined vintage Sparklings. Perfect for toasting life’s finest moments.

Rosé Wines

Dry, aromatic and beautifully balanced, our Rosé wines are sourced from a variety of grapes and regions. Ideal for warm days, lighter fare or simply unwinding, they’re as food-friendly as they are refreshing.

Customised Wine Subscriptions

Looking for something more personal? With Wine Selectors, you can build a custom wine subscription tailored to your taste, preferences, budget and delivery frequency, expertly curated and delivered straight to your door. And the best part? You can change the varieties and styles whenever you like.

 

9. Community & Culture: Join the Wine Selectors Experience

With 50 years of wine expertise behind us, we’re all about connecting you more deeply to the world of Australian wine. From discovering emerging varietals to learning the art of pairing the perfect drop with dinner, it’s about being part of a community shaped by passion, shared knowledge, and a love of good wine.

What’s waiting for you:

• - Events & masterclasses
• - Curated magazine content
• - Recipes & wine pairings
• - Social media engagement
• - Member perks & anniversary rewards

 

10. Hear from our Members

 

Don’t just take our word for it. See what our Members have to say about their Wine Selectors journey and why they keep coming back.

“Wine Selectors has been on a journey with us that we didn’t even know they were on! Your beautiful wines have kept us company late into the night entertaining friends in our first home, toasting our exciting engagement, making the task of assembling wedding invitations a little more interesting, and celebrating our marriage. You caused us much grief when we travelled through the south of France because, no matter how hard we tried, we couldn’t find a wine to match our favourites waiting in the wine cabinet at home! We are so glad to have Wine Selectors along for the ride.”- MIKAYLA CUTIS, QLD - 2024

“I joined the Hunter Valley Wine Society back in 1979 or 1980, and later became a member of Wine Selectors, so I reckon I must be one of the longest-serving members around. In all that time, I can honestly say I’ve never had a bottle I didn’t enjoy. Having a team of experts hand-pick a dozen bottles for you is a real luxury, and it’s worth every bit of the membership. The wines are always excellent value, too. More than once I’ve paid top dollar in a wine store for a so-called premium wine, only to find it didn’t measure up to what I get from Wine Selectors.” - DARYLL HADFIELD, NSW- 2023

 

11. Ready to Experience the Difference?

 

There’s a whole world of amazing Australian wines waiting just for you at Wine Selectors. Want to shop handpicked favourites curated by our expert Tasting Panel? Or try a flexible wine subscription tailored to your style? Perhaps simply connect with a welcoming community of passionate wine lovers. Wherever you are on your wine journey, we’re here to help you make each moment more delicious.

Come and share in the celebration of Australian wine!