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Wine

10 strange but true wine descriptors

What do cat’s pee, sea spray and horse hair have in common? They might sound like ingredients in a witchy potion, but they’re actually all aromas you could find wafting from your wine glass. Sounds strange, but it’s true and there’s more. Check out the top ten:

  1. Cat’s pee: Sauvignon Blanc lovers might be familiar with this one. It’s particularly apparent in cool climate examples and it’s not a negative description, so don’t let it put you off your next glass of Savvy.
  2. Kerosene: This can be found in aged Rieslings and comes from the compound 1,1,6-trimethyl-1,2-dihyronaphthalene (TDN). Whether it’s a desirable trait or not comes down to personal taste.
  3. Wet stone: Take a whiff of Semillon, Riesling or Chardonnay and you might pick up this character. It describes minerality and is a savoury term, so it means you’re sniffing a great food matching wine.
  4. Sea spray: If your Chardonnay is transporting your senses to the beach, you’ve scored yourself a complex, well-made expression of the variety.
  5. Baked bread: There’s nothing quite like the smell of freshly baked bread, even if it is coming from your glass of Sparkling wine. It’s a sign of secondary fermentation so it’s desirable in Sparkling and Chardonnay, but watch out if you smell it in other wines because it could be a fault.
  6. Struck match: While sulphur dioxide is a common wine additive, if you can smell struck match, the sulphur dioxide has been poorly handled. This fault can also be described as burnt rubber or mothballs.
  7. Sweaty saddle: Brettanomyces, or Brett, is a type of yeast that can, when used at low levels, can add positive attributes to a wine. However, the perception of excessive levels is a fault.
  8. Horse hair: Continuing the horsy theme, this is another description of Brett.
  9. Tractor shed: More precisely, the oil on the dirt that’s leaked from a tractor – another Brett descriptor.
  10. Mousy: Another term to describe a fault, this time from bacteria, mousy is interesting because it’s an aroma that only certain people can pick up. So if you can pick up a scent of rodent, you’re one of the chosen few!

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Wine
What's in a label?
Words by Mark Hughes on 19 Aug 2017
I recently had the privilege of watching the legendary Liverpool FC towel up Sydney FC in a soccer friendly in a private suite at ANZ Stadium courtesy of Claymore Wines . The Clare Valley winery is owned by Adelaide doctor Anura Nitchingham, who became a lifelong Liverpool fan while attending university in the northern England city back in the 80s. Since founding his own winery, he’s been able take his fandom to the next level with the Claymore Wines Liverpool FC range , hence the invite to the match. During the half-time break, with the Reds comfortably leading 3-0, I observed a young couple at the bar looking through the range of Claymore Wines on offer. “Can I try the Purple Rain Sauvignon Blanc …I just love Prince,” the young lass asked of the barmaid. “I’ll have the London Calling,” said he, seemingly unaware of the varietal. It’s a Cabernet Malbec blend, by the way, and a good one, having recently won Platinum  at the Decanter World Wine Awards. Besides football, Anura’s other great love is music. So instead of having wines like a ‘single vineyard Shiraz’, Claymore’s labels bear the name of some of Anura’s favourite songs and albums, such as the Dark Side of the Moon Shiraz, Joshua Tree Riesling and Voodoo Child Chardonnay. “I just wanted to have some fun,” Anura tells me when I ask him the reasoning behind the labels. “After all, wine is meant to be fun, right?” Marketing Wine to Millennials
While it does seem fun, Claymore’s labels seem to fly in the face of traditional wine marketing, where the producer’s logo is consistent across all their wines and information such as varietal, origin and vintage is first and foremost. “It was a struggle early on because the inconsistent branding was deemed anti-marketing,” admits Claymore’s general manager, Carissa Major. “But once we explained the story, we had a more personal conversation with the customer. Now, people come to our cellar door, pick up a Bittersweet Symphony (Cab Sav) and say, ‘this is from my generation, I get it’. The labels were never meant to be a gimmick, they are the sound track to Anura’s life. But marketing-wise today, they present exciting opportunities rather than barriers.” Recent studies from California State University help explain the marketing swing. Researchers looked at the fastest growing buyer market in wine – millennials – people born after 1980, so termed because they hit maturity at the turn of the millennium. This generation is cashed up, brand savvy and, most importantly, they are on the verge of overtaking baby boomers as the biggest buyers of wine. The university study found that millennials prefer wine labels that are brightly coloured, less traditional, more graphically focused and feature creative brand names. If you’re a wine producer listening to a baby boomer marketer, maybe it’s time to think outside the box. The story of Fowles Wine’s Ladies Who Shoot Their Lunch is a great example. The label shows an art deco-style image of a lady in her finery out for a hunt. “My wife designs the labels and we actually took advice from a leading marketer about whether this was a good idea. Their response? No!,” explains Fowles Wines owner, Matt Fowles. “We ultimately disagreed and released the wines, but it was useful advice in the sense that it was liberating. We thought, if there is no place in the market for this, then we should just do the designs we really love, so we did. It was all a bit of fun and, surprise, surprise, they sell well.” Art for art’s sake
Riverland producer Delinquente Wine Co. has taken label art in an even more contemporary direction channelling a punk ethos on their wines such as The Bullet Dodger Montepulciano and the Screaming Betty Vermentino. “The starting point with the artwork for Delinquente was to do something very different to traditional wine labels, but also to represent things we have a passion for, like street art and alternative culture,’ says winemaker/owner Con-Greg Grigoriou. “The art represents our ideas and allows us to connect with people in an interesting way. We all know a ‘Screaming Betty’, or would at least like to party with her. So they have taken on a life of their own.” Not everyone is a fan. Seventy-nine-year-old wine critic James Halliday described Delinquente Wines as setting “the new low water-mark” for labels in Australia. But he likes their wines. And that’s the thing, the wine has to be good to get the buyer to keep coming back. These days, wine is fashion and bottle shop aisles are the catwalks. Marketing a label is just as important as the wine inside the bottle. Get both right and you could just make it. Traditionalists will most likely continue to stock their cellars with family crested bottles. The millennials crave new and exciting. As for me, I’ll see you on the dark side of the moon.
Wine
Q & A with Luke Eckersley
You’ve had so many accolades for Plantagenet wines, but what are the most meaningful, personally? For myself it is not so much industry accolades or awards, it is more being a part of the Plantagenet history, heritage and consistency and the feeling it gives you. Plantagenet is a Pioneer of the Great Southern and that in itself is an accolade for vision and belief. How did your 2016 vintage treat you? Anything unique crop up? It was a cooler than average vintage with a longer growing period so I found the Rieslings to have really shined! The wines of Great Southern are unique and diverse, but how have they changed over your time working this region? I feel over time there has been a better understanding of what varieties excel in the different sub-regions (along with the subsequent variations in style), and this knowledge has helped winemakers within the region craft wines that have better balance and are true expressions of what the regions can offer. What excites and inspires you living in the beautiful Mt Barker? It is purely the beauty, uniqueness and sparseness of the region, we have the Stirling Range as a back drop and the Southern Ocean hugging us to the south. This combined with the vineyards and the people makes it a truly amazing place to call home! Can you recall the first wine you tried? A mid-eighties Wynn’s Coonawarra Cabernet that my father had brought back (in volume) from a trip to South Australia, tried in the early nineties. A fantastic savoury wine with very good bones! When did you fall in love with wine? Having grown up in agriculture and being involved in a family vineyard wine was always of great interest to me. After completing my studies of both winemaking and viticulture I found myself more drawn to wine. It is the crafting of something that is continually evolving (living) and the enjoyment it can bring to people on lots of different levels. Do you remember that moment? What happened? I think agriculture (both growing and crafting of grapes) is simply in your blood! Do you have an all-time favourite wine to drink? Why is it this wine? I find myself more often than not drawn to Great Southern Chardonnay (from various producers!). The purity, power and fineness always amazes me, the wines lend themselves to so many different occasions from an intimate meal to a winding down ritual on a Friday evening! Do you have a favourite wine to make? Chardonnay obviously (barrel fermented), so many different layers that can be built on the raw wine to craft and evolve a wine with balance and complexity.
Two Blues Sauvignon Blanc 2014
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