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Wine

Meet Bruce Tyrrell from Tyrrell's Wines

Tell us about your back ground: How did you come to work for Tyrrell’s Wines?

I was born into it, so have been here all my life, from chasing cattle and being a bloody nuisance until my teens and then working in all parts of the winery and vineyard. No school or university holidays ever.

How is the 2018 vintage shaping up? We’ve started harvest earlier than last year, and the berries are smaller from the dry winter, spring and early summer. First real flavours coming the week of the January 8th  and there looks to be a smaller overall crop, but it’s a bit early for a quality call. It might be another 2007.

What varietal is looking ‘the goods’ for Tyrrell’s wine lovers? Semillon still runs in our blood stream and with the range of top vineyards we now own or control, we have a style for most palates. There has been a big jump in our Chardonnays in the last 10 years, so they are also worth a look.

Do you have a favourite wine to make? Semillon, because it is all about getting the soil, season and maturity right in the vineyard. It is the most naturally made wine.

Can you recall the first wine you tried? We used to be given a bit of wine with water from about the age of six or seven years old. As we got older the water became less and so we were weaned into table wine from an early age.

When did you fall in love with wine? After the third bottle of great Burgundy…but I fell in love with everything that night!

Do you remember that moment? What happened? I don’t really remember, but had lots of lawyers’ letters accusing me of all sorts of things.

What is your all-time favourite wine memory (other than a wine itself)? Standing in the vineyard at Romanee-Conti and being part of sharing a double magnum of 1865 Chateau Lafitte.

What is your ultimate food and wine match? Aged Semillon and fresh seafood caught locally.

Can you cook? If so, what is your ‘signature dish’? Not really when the specialty is vegemite on toast!

What do you do to relax away from the winery? I love to go to the beach or more recently, playing with my grandson and undoing all his parents’ good work.

What do you think is special about the Hunter Valley region? Nowhere else is like the Hunter. The conditions can be tough, but that builds character and initiative. The styles are fine and elegant, but have the ability to live in the bottle which is the hallmark of a great area.

Favourites - What is your favourite…

Book – why? Lord of the Rings – I read it every 10 years and read more into it each time. It’s the best adventure story ever written.

Movie – why? The Pawnbroker starring Rod Stieger. I saw it in 1967 and reckoned it contained the best acting I ever saw.

TV show – Vikings will take a lot of beating because of the little details being so accurate.

Time of day/night – why? Night then everyone can see as badly as me, and it has an inherent quietness and peace.

Sport – Earle Page College Armidale 2nd Grade Rugby League which I coached for two years. Rugby League, Rugby Union and cricket.

Beer – Light and cold and crisp, none of the over hopped craft beer rubbish. My all-time favourite is Anchor Steam out of San Francisco.

 

 

 

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Marketing Wines to Millennials
In the Jul/Aug issue of  Selector  we ran an interesting feature on labelling wine bottles aimed at the millennial market. Millennials are people born after 1980 and who are so termed because they hit maturity at the turn of the millennium and beyond. Not only is this generation cashed up, brand savvy and wine knowledgeable, they are about to overtake baby boomers (those aged 55+) as the biggest consumers and buyers of wine. Therefore, they are vital to the future of the wine industry.  Marketing to this generation is a world away from traditional marketing.  In the feature, we referenced a California State University study that found millennials prefer wine labels that are brightly coloured, less traditional and more graphically focused. Hence, you may have noticed a swag of wine labels that are more expressive, artistic and almost graffiti-like in nature.  Of course, all that is fine for new and emerging wine brands on the market. But how can established producers whose labels speak of consistency, reliability and trustworthiness also appeal to the millennial market?    Hunter Valley  wine producer  Tyrrell’s Wines  seems to have found an answer.
One of the  Australia’s First Families of Wine , Tyrrell’s are true pioneers of the Australian Wine Industry with 160 years of experience across five generations of winemaking. Their classic white label with a curved font and distinctive gold and black badging has become iconic as the wines they produce. This label allows them to convey a sense of trust and quality assurance to drinkers who recognise it i.e the traditional market of baby boomers. With their recent ‘True Taste of the Hunter’ marketing campaign on their Hunter Valley range, they’ve tapped into the millennial market and what appeals to this hard to capture demographic. What Tyrrell’s has done so cleverly is create an artistic, colourful brand story that is both eye-catching and informative. With Instagram worthy info-graphic details of fruits in each bottle that deliver the characteristics of each wine: lemon, lime and rockmelon for Semillon ; apricot, guava and grapefruit for Chardonnay ; plum, raspberry and mulberry for Shiraz . The bottles are laid out artistically on a black background with minimal but direct text and a firm but understated call to action. A snapshot of the flavours inside each bottle. This fits the brief perfectly for capturing the attention of millennials – those who love splashes of colour and delineating lots of information in a short amount of time as is delivered via an infographic. The label and badging remain the same both reassuring their traditional market and at the same time, creating an opportunity to imprint on a new generation of Tyrrell’s   drinkers. Fifth generation winemaker Chris Tyrrell explains the marketing campaign. “As a 160-year-old wine company, we have built a loyal base of consumers over the years but in order to grow our brand long-term, we need to be relevant to new segments of the market, hence the development of a communications campaign that would drive awareness of our three key varieties; Semillon, Chardonnay and Shiraz, what we call our quintessential Hunter Valley range. “We specifically chose to shoot the creative with a high-end fashion photographer, and to position the advertising in luxury magazines and online platforms to ensure we communicate with the female market and millennials and drive a more premium positioning of Tyrrell’s within the marketplace”.
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Castagna Wines - Cult Wines & Legends
Words by Paul Diamond on 16 Aug 2017
If you are an Australian wine lover and haven’t heard of Castagna, don’t be surprised. Julian Castagna and his family, located just outside the Victorian Alps town of Beechworth , produce a small range of high quality, biodynamic wines that fly well below the radar. They aren’t in any of the chains and to find them you will have to visit one of the handful of independent wine shops scattered around the country or be sitting in a restaurant looking at one of the few special wine lists that carry them. There is no cellar door that you can ‘just visit’, you have to make an appointment. And, if you are not on his mailing list or buy directly from his site that often has ‘sold out’ next to his products, you will struggle to find them. It’s no accident that these wines are not easy to find. A filmmaker earlier on in his life, Julian understands the value of having to dig to search something out, get to understand and eventually cherish it.

The Genesis range, like all the Castagna wines we tasted, presented somewhat of a conundrum. Old wine that tastes young?! Australian Shiraz that tastes like France?! 

Julian’s Path
Like most Australians full of youth and wanderlust, Julian ventured to Europe, searching for his path. After a stint in Spain, he found himself in London, working in film and advertising, and hanging out with people who were into the wine scene. “I got absorbed,” explained Julian at a recent tasting of his wines at his kitchen table. “They didn’t know very much but pretended to know a lot. “So I started reading, going to tastings and the guy that I worked for who had a lot of money, said “buy me wine” so I did. “So when I went anywhere to taste, I was treated very well, and got to taste a lot of wine because I spent a lot of money…that’s where it all started.” Julian eventually made his way back to Australia to make a film that didn’t get off the ground, so he continued with advertising in Sydney and began buying, travelling and exploring the wines of Australia. After a while he became disenchanted with the advertising world and began asking himself questions about his and his family’s future. “I was sitting in boardrooms and they were paying me so much money that it was a sin,” Julian explained. “But they weren’t listening…research and numbers were becoming more important than experience and creativity and I knew that was the precursor to ‘not’ working. “So I asked myself, ‘What do I know? I know two things. I know wine and film, so if I’m not going to do film maybe I’ll do wine? As he explored, he discovered a lot that he didn’t like, but a chance meeting with a glass of Giaconda Cabernet piqued his interest and led to him forming a relationship with Giaconda’s Rick Kinzbrunner and Beechworth. “I kept coming back to two places; Margaret River and Beechworth, he explained. “I really didn’t want to come back to Victoria having grown up here, but I was wrong.” Putting down roots
In 1996 Julian and his wife purchased land just outside Beechworth, planted vines and built a house. “The intention was to make something really great, but I didn’t know what type of wine I wanted to make,” remarked Julian. “For me the wine that I wanted to make came from the land. “I came here, looked at the land and it seemed to me the wine that would work here would be Sangiovese and Shiraz .” Driven to make wines that were taken seriously, one of the many decisions Julian took to was biodynamics. “I believed and still do, that wine with character comes from the vineyard, not the winery,” he explained. “ Biodynamics as a complete way of farming made so much sense.” Julian is not evangelical about the methodology or its underlying principles. He simply sees it as common sense. It’s a refreshing attitude, given the fervent advocacy behind the current perception of biodynamics and its connection to the natural wine trend. The Castagna website says it best. “The land is farmed biodynamicaly using Rudolf Steiner’s biodynamic principles. We believe this is the best way to achieve optimum fruit quality that best expresses its terroir. Our intention is to make, as simply as possible, wine which is an expression of the place where it is grown.” The Wines
On a cold, wet and foggy Beechworth morning, Wine Selectors Head of Product, Matt White, and I were treated to a spread of wines that showed just how special Castagna is in our wine industry. The 2002 Allegro Shiraz Rosé was first and it was, quite simply, a revelation! Most Rosés fall over after about five years, but this wine, with 15 years under its belt, was aging incredibly. It had some developed aromatics and a little colour development, but it was still showing primary fruit with a fresh vibrant mouthfeel. The wine had the kind of flavours and complexity that you get in vintage Rosé Champagnes and a palate length that went on and on. When asked how this was actually possible, Julian grinned, shrugged his shoulders and remarked, “It’s the vineyard,” and left it at that. Next was the 2010 Ingénue, a 100% Viognier that had some delicate and pretty blossom florals, preserved lemon and beeswax aromatics that you see in only a select few Australian Viogniers. On the palate, the wine was all structure and complexity, with tight but flowing lines of grapefruits, rock melons, ginger and almonds. Again, the youth of this wine defied its age. Two vintages of Julian’s Un Segreto Sangiovese Shiraz came next and the seven year span seemed hardly noticeable. The Sangiovese is weighted in the majority with 60% and the savoury, mid-weighted mouthfeel was a signature for both wines. The aromatics were sweet and perfumed with dusty red fruits, cassis, sour cherries and white pepper spice. In the mouth, both were fine yet complex with mocha, cocoa tinted red fruits, both stunning wines that again showed youth, despite their age, with class to match. Next were two examples of Julian’s La Chiave Sangiovese . Generally, Sangio is not taken too seriously in Australia and is known mostly as a fleshy, ‘drink now’ food wine. But, like the age potential of Castagna wines previously sampled, these wines defied normality. They had the juicy, tar and cherries hallmark of Sangiovese, but there was a density to the mouthfeel that was juxtaposed with restrained, earthy flavours. These were delicious wines that could have you thinking you were sipping Brunello. Biblical proportions
Three examples of Genesis followed and if there was going to be red wine that showed you what was possible with Shiraz from Beechworth, these wines would have to be at the top of the list. Julian’s intention is clear with Genesis in that he wanted to emulate the best Shiraz in the world and for him, these are the great wines of France’s Rhône valley. Like the medium weighted, fine and perfumed wines of Côte Rôtie, Genesis has a small amount of Viognier co-fermented with the Shiraz, but the wines show characters from other great Rhône regions. The 2005 had the gnarly grunt and structure and spice reminiscent of Cornas, the 2004 had the earthy complexity and slippery mouthfeel of Hermitage, and the 2010 had the dried herbal aromatics and tight, complex black fruited layers and youth that had not decided whether it was Côte Rôtie, Cornas or Hermitage. We rounded out the tasting with Castagna 2009 Sparkling Genesis. This is the same wine as the still Genesis, but it has spent two years on its lees and has been treated with a nicely balanced dosage that keeps the acid in check and the tannins slippery. Quite possibly the best in the country, this wine has complexity and depth in spades and the savoury, medium-bodied fruit makes for a compelling and delicious mouthful of bubbly Shiraz. The Genesis range, like all of the Castagna wines we tasted, presents somewhat of a conundrum. Old wine that tastes young?! Australian Shiraz that tastes like France?! Beautifully crafted, insightful wines using weird farming practices from someone with no training? And from a place that is not considered a major region? It’s a beautiful, inspiring story made sweeter by the wine that underpins it.
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Bleasdale's Paul Hotker Loves Wine - And Bacon!
The  Bleasdale Frank Potts Cabernet Blend 2013  is our May Wine of the Month, so we caught up with Bleasdale's senior winemaker Paul Hotker. Can you recall the first wine you tried? I can't remember any specific bottle, does Stone's Ginger Wine count? There was always wine at the table growing up, plenty of West Oz Cabernet as I grew up in Perth, and  Eden Valley   Riesling, I still drink these wines. When did you fall in love with wine?   I remember drinking some beautiful  Rutherglen Muscat  in my early 20s, as well as cellared Bordeaux and  Margaret River Cab  - wines that probably set me on the path to the wine business. Do you have an all-time favourite wine? I'm not usually one for favourites, but Hugel 1989 SGN Gewürztraminer was an unexpected gem in a tutored tasting about 15 years ago, and I got to take the leftover bottle home. What is your all-time favourite wine memory (other than a wine itself)? Sharing great bottles with friends and family and those who appreciate it is always fun. Most recently, my last bottle of 2001  Semillon  made at uni (good but not great) served blind with the mates who made it 16 years ago. We drank far better wine after this prelude to dinner.   Other than your own wine, what is the wine that you like to drink at home? I drink widely, but also seasonally. Late summer and into autumn usually  Pinot Noir , Grenache and blends, mature whites - aged  Riesling ,  Chardonnay   and Sancerre. Later autumn and into winter, mature reds and whites. As spring and summer come along, younger whites and reds with vibrancy:  Riesling , Traminer,  Sauvignon Blanc  and blends, younger  Shiraz , Cab Merlot blends, etc. What's your ultimate food + wine match? Roast chook and Chardonnay, always a favourite, particularly during vintage. What's your 'signature dish'? I don't have a signature dish, it depends on the season. Roast pork with redgum smoke I make at all times of the year, I love the challenge of 100% crackle! Very keen on the flame grill, just about anything: beefsteak, lamb chops, butterflied chicken, and I love slow cooked meals in winter: roast chook, osso bucco, boeuf bourguignon are all perfect with mature reds. What is special about your wine region? Langhorne Creek  is a cool maritime but dry region with beautiful clay and limestone soils. The cool ripening period moderated by Lake Alexandrina and The Southern Ocean maintains the aromatics and natural acidity How do you relax away from the winery? I'm a keen reader, I love cycling through the  Adelaide Hills , which is on my doorstep. I like playing board games and puzzles with the family: chess, scrabble, UNO, snap, just about anything. Do you have a favourite holiday destination/memory? I love Kangaroo Island, easy to get to from here and great to slow the pace down a few notches. What is your favourite book? No favourites, but I just finished the  Harry Potter  series, couldn't put it down. Movie? No favourites, but I prefer independent films, I recently saw Paterson , which was a cracker, as was  Drive . TV show? The Fast Show. Beer? Wine. Restaurant?   Locally, The Olfactory Inn at Strathalbyn is excellent. Breakfast? Can't go past bacon and eggs, everything tastes better with bacon. Lunch? BLT, everything tastes better with bacon. Dinner? Roast pork, that's close to bacon, right?
Two Blues Sauvignon Blanc 2014
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