Interesting New Wine Trends for 2019
Winemaking really is a quite traditional art form, however, winemakers (and wine marketers) never rest on their laurels. Here’s a quick summary of some of the interesting new wine trends to look out for in 2019.
‘Out there’ Wine Labels
In a bid to attract a younger generation of wine drinkers, labels will be more creative and crazier than ever before! Visuals are becoming more central to the wine selling process, and some companies are going as far as producing ‘interactive wine labels’. Augmented reality wine labels have emerged, with some U.S. companies using it to drive double-digit growth. Watch this space – more brands will be inclined to take leaps and bounds with their labels and use of technologies such as AR!
Wine in A Can
Thanks to the rise in millennial drinkers, canned wine is seeing some strong growth. Serious wine lovers and connoisseurs may turn their nose up at the idea of wine in anything but a glass bottle, but producers such as Australian company Barokes has received hundreds of medals at international wine shows for its canned wine! As the trend continues to grow, it will definitely be something worth a try (and it’s easy to transport during outdoor activities too!).
Bourbon Barrel Wines
The age of a wine is often associated with its quality and whether or not it’s ‘good’. Most aged wine will sit in a barrel at some point in its life, and some inventive winemakers are refurbishing bourbon/whiskey barrels to age their wines. As the oak barrels are charred for aroma and flavour, they are producing a whole new world of wine flavours. For adventurous wine drinkers, this will be something to try in 2019.
The Vegan Era
An ever-increasing number of people are watching what they eat and are aware of what’s in the foods and drinks they consume. This has led to a rise in vegan wines and changed the way some winemakers fine and filter their wines. The organic wine trend has already gained a lot of traction, but ‘vegan wines’ will be the buzzwords of the year.
Wine slushies started trending approximately two years ago, but it continues to rise in popularity. Most notably, Frosé (frozen Rosé) has started popping up on more menus around the country. If you haven’t already, get amongst this refreshing beverage this summer! Check out our Frosé recipe here.
So, keep your eye out for these new trends and let us know what you think. In the meantime, checkout the wines our Tasting Panel loved during 2018 with our Best of The Year catalogue!