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Hand-selected wines from 400+
Australian wineries delivered to your door!

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Wine

Margan turns 20!

Having been named the Hunter’s Viticulturist of the Year in 2015, Andrew Margan is celebrating again! It’s 20 years since he and his wife, Lisa planted vines in Broke Fordwich and they’re going strong.

To grow grapes and become a winemaker were childhood dreams of Andrew’s, who grew up among the Hunter vines. His father planted the DeBeyers vineyard in the 1960s and was one of the country’s first wine and food journalists.

Andrew spent 20 vintages as a winemaker with Tyrrell’s under the tutelage of the great Murray Tyrrell, before establishing his own label with Lisa. A chef, Lisa has also been instrumental in the success of the brand, with their restaurant being one of the region’s must awarded.

Wine Selectors is proud to have had a great relationship with Margan from their beginnings and our congratulations go to Andrew, Lisa and the whole Margan team on being one of the driving forces in making the Hunter Valley a truly great wine region.

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Wine
What's in a label?
Words by Mark Hughes on 19 Aug 2017
I recently had the privilege of watching the legendary Liverpool FC towel up Sydney FC in a soccer friendly in a private suite at ANZ Stadium courtesy of Claymore Wines . The Clare Valley winery is owned by Adelaide doctor Anura Nitchingham, who became a lifelong Liverpool fan while attending university in the northern England city back in the 80s. Since founding his own winery, he’s been able take his fandom to the next level with the Claymore Wines Liverpool FC range , hence the invite to the match. During the half-time break, with the Reds comfortably leading 3-0, I observed a young couple at the bar looking through the range of Claymore Wines on offer. “Can I try the Purple Rain Sauvignon Blanc …I just love Prince,” the young lass asked of the barmaid. “I’ll have the London Calling,” said he, seemingly unaware of the varietal. It’s a Cabernet Malbec blend, by the way, and a good one, having recently won Platinum  at the Decanter World Wine Awards. Besides football, Anura’s other great love is music. So instead of having wines like a ‘single vineyard Shiraz’, Claymore’s labels bear the name of some of Anura’s favourite songs and albums, such as the Dark Side of the Moon Shiraz, Joshua Tree Riesling and Voodoo Child Chardonnay. “I just wanted to have some fun,” Anura tells me when I ask him the reasoning behind the labels. “After all, wine is meant to be fun, right?” Marketing Wine to Millennials
While it does seem fun, Claymore’s labels seem to fly in the face of traditional wine marketing, where the producer’s logo is consistent across all their wines and information such as varietal, origin and vintage is first and foremost. “It was a struggle early on because the inconsistent branding was deemed anti-marketing,” admits Claymore’s general manager, Carissa Major. “But once we explained the story, we had a more personal conversation with the customer. Now, people come to our cellar door, pick up a Bittersweet Symphony (Cab Sav) and say, ‘this is from my generation, I get it’. The labels were never meant to be a gimmick, they are the sound track to Anura’s life. But marketing-wise today, they present exciting opportunities rather than barriers.” Recent studies from California State University help explain the marketing swing. Researchers looked at the fastest growing buyer market in wine – millennials – people born after 1980, so termed because they hit maturity at the turn of the millennium. This generation is cashed up, brand savvy and, most importantly, they are on the verge of overtaking baby boomers as the biggest buyers of wine. The university study found that millennials prefer wine labels that are brightly coloured, less traditional, more graphically focused and feature creative brand names. If you’re a wine producer listening to a baby boomer marketer, maybe it’s time to think outside the box. The story of Fowles Wine’s Ladies Who Shoot Their Lunch is a great example. The label shows an art deco-style image of a lady in her finery out for a hunt. “My wife designs the labels and we actually took advice from a leading marketer about whether this was a good idea. Their response? No!,” explains Fowles Wines owner, Matt Fowles. “We ultimately disagreed and released the wines, but it was useful advice in the sense that it was liberating. We thought, if there is no place in the market for this, then we should just do the designs we really love, so we did. It was all a bit of fun and, surprise, surprise, they sell well.” Art for art’s sake
Riverland producer Delinquente Wine Co. has taken label art in an even more contemporary direction channelling a punk ethos on their wines such as The Bullet Dodger Montepulciano and the Screaming Betty Vermentino. “The starting point with the artwork for Delinquente was to do something very different to traditional wine labels, but also to represent things we have a passion for, like street art and alternative culture,’ says winemaker/owner Con-Greg Grigoriou. “The art represents our ideas and allows us to connect with people in an interesting way. We all know a ‘Screaming Betty’, or would at least like to party with her. So they have taken on a life of their own.” Not everyone is a fan. Seventy-nine-year-old wine critic James Halliday described Delinquente Wines as setting “the new low water-mark” for labels in Australia. But he likes their wines. And that’s the thing, the wine has to be good to get the buyer to keep coming back. These days, wine is fashion and bottle shop aisles are the catwalks. Marketing a label is just as important as the wine inside the bottle. Get both right and you could just make it. Traditionalists will most likely continue to stock their cellars with family crested bottles. The millennials crave new and exciting. As for me, I’ll see you on the dark side of the moon.
Wine
Discover the distinction of the Henschke family
The Wine Selectors Wine of the Month for June is the Henschke Henry’s Seven Shiraz Blend 2013. The Henschkes, one of Australia’s most successful wine dynasties, are six generations strong with fifth generation winemaker Stephen and his viticulturist wife Prue at the helm and the sixth generation – Johann (winemaker), Justine (marketing and public relations manager) and Andreas (Henschke ambassador) – all involved. Henry’s Seven The Tasting Panel chose the Henry’s Seven to match with nonya style chicken thanks to its savoury nuances of rosemary, sage, pepper and anise, which match perfectly to the spicy, fragrant characters of the dish. To this Stephen adds, “Our deep garnet coloured Shiraz blend from the Barossa is a perfect winter warmer in June with its plush texture and fine, velvety tannins.” A few of Justine’s favourite things As you can imagine, the Henschkes live and breathe wine, but, of course, there’s more to the family than grapes and ferments. So to help you get to know one of the faces behind the name, we quizzed Justine Henschke on eight of her favourite things. Of course, if you want to find out why Justine thinks her family’s region is so perfect for grape-growing, check out the video chat we had with her. 1. Book Coco Chanel by Justine Picardie. I love to read biographies, and read this a number of times to prepare for an internship with the company. 2. Movie Erin Brockovich – a dramatization of a true story. Julia Roberts plays a sassy American legal clerk and environmental activist. I enjoy all of her films. 3. TV show Game of Thrones . It’s just…so…shocking that it’s addictive. The creators really know how to construct a cliff-hanger. 4. Restaurant Matt Moran and Peter Sullivan’s Chiswick in Woollahra, Sydney. I lived across the road for a little while. It was dangerous! 5. Breakfast That Little Place, Stockwell, Barossa – it has only recently opened and does great coffee and nourishing food. 6. Lunch Artisans of the Barossa Harvest Kitchen – the ‘Feed Me Menu’ is the way to go. 7. Dinner FermentAsian – for Tuoi’s Vietnamese and Thai cooking using local produce and Grant’s extensive wine list. They’ve created a warm atmosphere and offer something a little different, which the Barossa has certainly embraced. 8. Time of day/night Sunset. Who doesn’t enjoy that time of the day when you can finally wind down with a glass of wine? And even better when you can find yourself a great view. Watch our exclusive video interview with Justine Henschke talking about the magic of the Eden Valley.
Two Blues Sauvignon Blanc 2014
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